This program caters to professionals from all business sectors who aim to grasp and oversee the strategic value proposition of AI
The Master's degree aims to cultivate leaders who will advance their careers in companies where technology, particularly AI, forms an integral aspect of the business model and value creation process.
- No prior background in technology or computing is necessary to enroll in the program.
- Through the program, you will acquire knowledge and skills in managing artificial intelligence to innovate and fortify business models.
In this context, the planning, development, and implementation of technological capabilities and skills emerge as pivotal elements for shaping and attaining the strategic and operational objectives of companies.
The program primarily focuses on comprehending and effectively managing AI as a fundamental tool for value creation in present and future enterprises. Program content is closely aligned with Microsoft certifications.
Furthermore, the program is structured to foster a multidisciplinary approach and cultivate entrepreneurial agility to spur the establishment of new ventures.
In collaboration with Microsoft
Nebrija Business & Technology School y Microsoft España han firmado un acuerdo de colaboración para que el Máster en Business Analytics integre herramientas avanzadas del gigante tecnológico como Azure, Microsoft 365, Copilot y Power BI. Por ello, los estudiantes de la NBTS tendrán la oportunidad de formarse con algunas de las herramientas y software de mayor demanda y empleabilidad.
AI and the future of business
- It is estimated that 70% of global value creation over the next decade will be driven by digital business models or innovative technologies.
- There is a growing demand for achieving gender parity in technology-related fields and professions.
- Approximately 75% of companies identify a shortage of digital and technology management skills as a hindrance to investment and future expansion.
- The European Commission (Report 2030 Digital Decade) projects that over 805,000 digital leaders will be required by 2030.
Double Degree with an Exclusive Program in Spain
- Master’s degree from Middlesex University “MSc Management” (Artificial Intelligence & Machine Learning)
- Executive Master's in "Management of Artificial Intelligence and Machine Learning" from Nebrija University (Nebrija Business & Technology School - UBI Business School)
General Director of Publicis Spain and Professor at Nebrija Business & Technology School and UBI Business School
Artificial Intelligence (AI) and its influence on Retail Marketing
Artificial Intelligence (AI) is revolutionizing many sectors, including retail marketing. The impact of AI is immense as it facilitates decision-making and improves operational efficiency. Thanks to AI, consumer purchasing behaviors can be analyzed, providing valuable information for the marketing strategy of all types of retailers.
Publicis Commerce, the specialized retail marketing division of Publicis Groupe, uses AI solutions, open internet reading capabilities, and the analysis of large amounts of data allowing brands to improve their efficiency and their relationship with consumers.
We are proud partners in this groundbreaking AI program offered by Nebrija Business & Technology School and UBI Business School, bridging the gap between the business world and academia. As the demand for AI-proficient talent continues to rise, we are excited to collaborate closely with this Master's program in Artificial Intelligence.
Our latest innovation, the UBI Student Copilot, is an exclusive AI solution designed specifically for program students. It will guide them through their entire learning journey, leveraging advanced AI technologies to enhance their educational experience.
Collaborating companies
Teaching model
On-campus and/or synchronous online learning environment, with asynchronous content for flexible learning pace.
Designed for professionals from various departments within companies — such as finance, marketing, human resources, operations, and others — who seek to understand how technologies serve as crucial drivers in shaping the strategic direction and competitive edge of their functions and business models.
International Experience
Opportunity for a one-week International Business Experience at either the London School of Economics (LSE) in London or Babson College in Boston. Additionally, students can choose to study part of the program in Brussels or Shanghai, at the UBI Business School campus, with instruction delivered in English.
Partnerships with Industry Leaders
Our industry-focused curriculum, developed in collaboration with technology industry professionals, is guided by experienced businessmen, entrepreneurs, and simulators. Through this collaborative approach, students acquire the skills and abilities needed to create and implement technological innovations or launch successful start-ups.
Three stages of learning
The program is divided into three stages in order to support the learning of business and business management knowledge and skills in a first stage; it is specialized in AI in second stage, and the last stage is customized to the student.
Program Objectives
The program is designed to cultivate leading digital professionals across all functional areas of an organization. Its comprehensive curriculum offers advanced insights into value creation processes within companies operating in an increasingly digitized landscape, where technologies play a pivotal role. Structured across three stages, the program facilitates progression in integrating and leveraging AI & Machine Learning across various aspects of business operations.
No prior technology or computing knowledge is necessary, as the program caters specifically to professionals from diverse organizational functions seeking to understand how technologies serve as crucial drivers in shaping strategic initiatives and enhancing competitiveness within their respective functions and business models.
Program Structure
The program is structured across three stages to facilitate the acquisition of business and management knowledge and skills. The first stage focuses on foundational business concepts, followed by a specialized focus on AI in the second stage. Finally, the last stage is personalized to meet the unique needs of each student.
Core Module that establishes fundamental principles in business, management, and technology
Specialized Module subjects are designed to develop and strengthen technology management, or delve into ai management across various company areas.
The final project offers three customizable options based on students' interests: 1) Development of a business plan or company consulting, or 2) Research project applied to a relevant topic linked to the incorporation of AI in a company; or 3) Participation in the “Venture Creation Lab” of UBI Business School.
Stage 1
- Professional Skills for Future Work
- Ethics, Responsibility, and Sustainability
- Data Visualization and Storytelling
- Wellbeing and Effective Use of Transformative Technologies
- Python Applied in Business
- Business Strategy
- Business Analytics
Stage 2
- Database Management
- Artificial Intelligence in Business
- Neural Networks and Deep Learning Applied to Business
Stage 3
- Final integrative project
- Development of a business or consulting plan for a new or existing company
- Applied research project on a relevant topic related to ai integration in the company.
- Participation in the "Venture Creation Lab", where students, guided by businessmen, entrepreneurs, and simulators, develop the skills and abilities needed to create and implement technological and innovative companies or start-ups.
Testimonials about the Master’s degree
“I was impressed by the program's structure due to its balanced approach between theory and practical application. While I understand the importance of grasping conceptual foundations, I also appreciate the opportunity to acquire tangible skills that I can immediately implement in my field of work. This blend ensures a comprehensive preparation for the challenges I will encounter in my professional journey.
When considering the commercial implications of new technologies, pursuing this master's degree emerges as a strategic investment in my professional growth. The offered subjects are not only relevant but also provide a holistic view of how these tools can reshape business models. Additionally, UBI Business School's reputation as an innovative institution instills confidence in me as I embark on this educational endeavor.
The program's hybrid approach, combining the flexibility of online learning with classroom interaction, aligns perfectly with my needs as a working professional. This modality enables me to balance my work responsibilities with academic pursuits, facilitating a seamless transition to the next stage of my career. The hybrid model offers essential flexibility, accommodating individuals fully immersed in the workplace, those seeking career transitions, and recent university graduates.”
“I was impressed by the program's structure due to its balanced approach between theory and practical application. While I understand the importance of grasping conceptual foundations, I also appreciate the opportunity to acquire tangible skills that I can immediately implement in my field of work. This blend ensures a comprehensive preparation for the challenges I will encounter in my professional journey.
When considering the commercial implications of new technologies, pursuing this master's degree emerges as a strategic investment in my professional growth. The offered subjects are not only relevant but also provide a holistic view of how these tools can reshape business models. Additionally, UBI Business School's reputation as an innovative institution instills confidence in me as I embark on this educational endeavor.
The program's hybrid approach, combining the flexibility of online learning with classroom interaction, aligns perfectly with my needs as a working professional. This modality enables me to balance my work responsibilities with academic pursuits, facilitating a seamless transition to the next stage of my career. The hybrid model offers essential flexibility, accommodating individuals fully immersed in the workplace, those seeking career transitions, and recent university graduates.”
The teaching model promotes flexibility and a practical learning experience.
The methodology consists of two types of sessions and activities
Guided asynchronous activities
Asynchronous activities designed by professors.
Guided asynchronous activities
Asynchronous activities designed by professors.
The subjects are structured to support students in balancing their studies with their professional commitments, according to the following schedule per subject (36 hours):
(9h)
(9h self-study)
(9h)
(9h self-study)
Classes are held on Fridays from 15:30 to 20:30h. and Saturdays from 10:00 to 14:00h.
Professors
- The teaching staff comprises professionals with over 15 years of experience in prominent industry companies, as well as in executive training within the academic realm.
- Additionally, entrepreneurs and startup founders bring their expertise in technology, AI, and Machine Learning to the program.
Acquired Competences
The program aims for students to acquire, integrate, apply, and critically evaluate AI management within companies, while also developing the innovative capabilities and skills required to tackle challenges in an increasingly globalized and digitized business environment. Additionally, the program fosters social responsibility and good citizenship at both individual and corporate levels.
Upon completion of the program, graduates will be able to:
- Critically comprehend and oversee AI to generate value within established organizations or entrepreneurial ventures.
- Formulate and execute successful strategies in progressively uncertain and globally connected technological business landscapes.
- Exhibit initiative and accountability in crafting strategic analyses and business models leveraging AI for value creation.
- Display leadership in managing both people and technology, whether within existing enterprises or entrepreneurial endeavors.
- Utilize programming skills (coding) for business decision-making, alongside specialized knowledge of information technologies in hybrid and international contexts.
- Embrace and implement ethical principles for the responsible utilization of technology.
International stays
International Week (optional)
Students have the opportunity to engage in a week-long international business experience at prestigious institutions such as the London School of Economics (LSE) in London or Babson College in Boston.
Additionally, students can opt to study a portion of the program in English at the UBI Business School campus in Brussels or Shanghai.
Employability
Career Opportunities
- AI Product Management
- Big Data Management
- Database Management
- Management and Development of Digital Transformation Models
- Financial Analysis and Models
- Finance and Technology Management
- AI & ML Consulting
Quality of the Degree
Qualifications Obtained
Master’s degree from Middlesex University
MSc Management (Artificial Intelligence & Machine Learning)
Master’s degree in Continuing Education from NBTS-UBI Business School (school affiliated with Middlesex University)
Executive Masters of Continuing Education in Management of Artificial Intelligence and Machine Learning.
(*) Depending on the country, a validation process may be necessary. In Spain, being part of the European Higher Education Area (EHEA), only the equivalence process is required, in accordance with RD 889/2022.
Modality: Hyflex: hybrid, flexible (combining in-person sessions on campus and/or synchronous online sessions, supplemented by asynchronous activities)
Duration: 12 months full-time / 24 months part-time
Language: Spanish
Examination sessions: October
Credits: 90 ECTS credits
Admissions
Professionals from various fields of business management seeking a master's program offering comprehensive expertise in integrating and leveraging AI to deliver strategic value within their organizations.
- Bachelor's degree
- Spanish proficiency at level B2. Additionally, English proficiency at level B1, as much of the material is available only in this language.
- Previous professional experience
- Submission of documentation.
- Review of the admission application. The Admissions Commission evaluates each application and makes recommendations based on the suitability of the candidate's profile.
- Knowledge assessment test.
- Interview. Candidates who receive a favorable assessment from the Admissions Commission will be invited to a 30-minute interview with the Program Director. Interviews for international candidates will be conducted via Zoom or another video conferencing platform.
- Offer of admission to the program. Candidates who successfully complete the admission process will receive a formal offer of admission within thirty days from the date of the personal interview.
Financing
We are committed to assisting you in exploring financing options and opportunities to make the best investment in your career and future.
For more information, please visit the following link to learn about the scholarships available to postgraduate students, or feel free to contact us via email at any of the addresses provided below:
Madrid
Nebrija Business & Technology School is part of Nebrija University. a private university officially recognized by Law 23/1995 of July 17. Nebrija University is committed to academic excellence, training in leading companies, innovation in multidisciplinary programs, and international training. Throughout its nearly 30 years of academic and research history, Nebrija University has consistently ranked among the top universities in the most important university rankings.
Madrid is the largest and most populated city in Spain, with 3,339,931 inhabitants in 2023, and one of the three most populated cities in the European Union, behind London and Berlin. Madrid boasts an intense cultural and social life, a pleasant climate, and one of the best public transport networks in the world.
As the capital of Spain, Madrid hosts the headquarters of the government, the Parliament, ministries, institutions, and associated bodies. It is also the official residence of the King and Queen of Spain and the Prime Minister of the Government. Economically, Madrid is the fourth richest city in Europe, following London, Paris, and Moscow. Half of the income of the 5,000 largest Spanish companies is generated by those with registered offices in Madrid, representing 31.8% of them. The city is home to the Bank of Spain, the National Securities Market Commission, the third largest stock market in Europe, the second largest in Latin America (Latibex), and several of the world's largest corporations. Madrid ranks as the 8th city globally with the greatest presence of multinationals, positioned after Beijing and ahead of Dubai, Paris, and New York. Madrid offers a multitude of opportunities and boasts a thriving labor market, attracting both national and international professionals.
On the international level, it hosts the headquarters of the World Tourism Organization (UNWTO), part of the UN, the headquarters of the International Organization of Securities Commissions (IOSCO), the headquarters of the Ibero-American General Secretariat (SEGIB), the headquarters of the Organization of Ibero-American States for Education, Science and Culture (OEI), the Ibero-American Youth Organization (OIJ), and the headquarters of the Public Interest Oversight Board (PIOB).
Culturally, Madrid is a city with a multitude of cultural and social opportunities
Madrid is home to some of the best art museums in the world (the Museo Nacional del Prado, Museo Nacional Centro de Arte Reina Sofía, Museo Nacional Thyssen-Bornemisza…), the National Library, the Botanical Garden, the Retiro Park and a wide variety of theaters, exhibition halls and cultural activities. Its climate, geographical location, and safety together with the extensive cultural and social offer make Madrid a tourist destination for visitors from Europe and other parts of the world.
