Hay un recurso fundamental para conectar con las audiencias y generar recuerdos, y ese recurso es apelar a las emociones. Todos tenemos la capacidad de aprender las claves de lo que hace que conectemos con una historia y los porqué de una facultad tan humana como la de emocionarse y así lograr grabar recuerdos imborrables en el corazón de las personas. Juan has a degree in Graphic Design from IED. He began his professional career as a designer at Lowe Lintas Madrid and later continued his career at Contrapunto and JWT. In October 2011 he joined Leo Burnett as CCO, and finally in March 2020 he joined TBWA Spain to lead the creative area as CCO. His work has been recognized in all national and international festivals highlighting: 1 Grand Prix at Cannes, 6 Grand Prix and 1 Platinum at the El Sol festival, and Grand Prix at the CdC, EFI, Inspirational IAB and El Ojo de Iberoamérica. In 2015, «Justino», the acclaimed campaign for the Christmas Lottery was recognized as the most awarded ad in the world and the most awarded integrated campaign that year. Recently, Juan has been part of the list of the 100 most creative people in the business world according to Forbes magazine and Google recognized his most recent work for Licores Ruavieja as the most viewed and shared Spanish campaign in history. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
