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Home > Bachelor's Degrees > School of Communication and Arts > Double Bachelor's Degree in en Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

Double Bachelor's Degree in

Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

The publicist Toni Segarra, doctor honoris causa from Nebrija University, inaugurates the Communication and Arts Week

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Double Bachelor's Degree in en Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

CAMPUS:Communication and Arts in Madrid-San Francisco de Sales

TYPE OF EDUCATION:Class Attendance

LANGUAGE:Spanish

DURATION:5 years

Exclusive double Bachelor's degree that facilitates professional performance

Exclusive double Bachelor's degree that facilitates professional performance in areas of communication, both internally and externally, as well as fundamental channels and tools to enhance the concept of public relations in its two aspects. The curriculum encourages the management and development of the different protocol models found mostly in the event management sector.

Some of the objectives of the double Bachelor's degree are knowing how to design and develop a marketing plan, an essential tool to globally understand and cohere the management of business and social events.

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Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 372 credits

First year 78 ECTS

First Semester 42 ECTS
6 ECTS | Advertising Structures
6 ECTS | Communication skills: writing and speaking
6 ECTS | Aesthetics and visual culture
6 ECTS | The Firm Analysis
6 ECTS | Desarrollo de competencias profesionales I
6 ECTS | History of ceremony and protocol
6 ECTS | Structure and dynamics of international society
Second Semester 36 ECTS
6 ECTS | Principles of PR
6 ECTS | Graphic design
6 ECTS | Technologies and the information society
6 ECTS | Legal framework of advertising and Public Relations
6 ECTS | Marketing fundamentals
6 ECTS | Institutional protocol

Second year 72 ECTS

First Semester 42 ECTS
6 ECTS | Literature and creation
6 ECTS | Consumer behaviour
6 ECTS | Fundamentals of economics
6 ECTS | Applied Statistics
6 ECTS | Advertising design
6 ECTS | Business and social protocol
6 ECTS | Informative writing
Second Semester 30 ECTS
6 ECTS | Marketing and digital communication
6 ECTS | Public Opinion
6 ECTS | PPRR techniques
6 ECTS | Audience Research
6 ECTS | Development of Professional Competences II

Third year 78 ECTS

First Semester 42 ECTS
6 ECTS | Advertising creativity
6 ECTS | Media planning
6 ECTS | Account management
6 ECTS | Social Networks and content management
6 ECTS | Development of the participative and solidarity spirit
6 ECTS | Sponsorship and patronage management
6 ECTS | International protocol
Second Semester 36 ECTS
6 ECTS | Web design
6 ECTS | Event Design Workshop
18 ECTS | Evaluation of skills in the Company
6 ECTS | Management of internal communication

Fourth year 90 ECTS

First Semester 42 ECTS
6 ECTS | Art management
6 ECTS | Branded Content and Transmedia narrative
6 ECTS | Analysis of data applied to Advertising and Public Relations
6 ECTS | Mobile Marketing
6 ECTS | Communication research methods
6 ECTS | Competence development seminar III
6 ECTS | Corporate social responsibility
Second Semester 48 ECTS
6 ECTS | Campañas integradas en Publicidad y Relaciones Públicas
6 ECTS | Modern languages
18 ECTS | Evaluation of skills in the Company CCPOE
12 ECTS | Final Research Project Publicidad
6 ECTS | Political communication and training of spokespersons

Fifth year 54 ECTS

First Semester 24 ECTS
6 ECTS | Event design and organization workshop II
6 ECTS | Diplomacy and resolution of international conflicts
6 ECTS | Workshop for the creation of public speeches
6 ECTS | Conferences, fairs and exhibitions
6 ECTS | Heraldry, vexillology and laudative law
Second Semester 24 ECTS
6 ECTS | Communication plan
6 ECTS | Management of catering in events
12 ECTS | Final research project CCPOE

Information of the Subjects

Leyend

Basic Education
Compulsory
Electives
Internships
Final Research Project

Skills Development Seminar 18 ECTS

Development of the Participatory and Solidarity Spirit 6 ECTS

Eval. of the Development of Capacities in the Company 36 ECTS

Final Research Project 24 ECTS

Diploma in English Professional Communication

Previous Curriculum (to extinguish)

The student must take 378 credits

First year 78 ECTS

F>irst Semester
6 ECTS | Advertising Structures
6 ECTS | Communication theory
6 ECTS | Graphic design
6 ECTS | The Company and its Environment
6 ECTS | Sociology
6 ECTS | History of the ceremony and protocol
6 ECTS | Communication skills: writing and public speaking
Second Semester
6 ECTS | Principles of Public Relations
6 ECTS | Media history
6 ECTS | New Technologies and Information Society
6 ECTS | Introduction to Law
6 ECTS | Skills Development Seminar I
6 ECTS | Institutional Protocol

Second year 90 ECTS

Frst Semester
6 ECTS | History of Advertising and Public Relations
6 ECTS | Literature and Creation
6 ECTS | Audience Research
6 ECTS | Fundamentals of Economics
6 ECTS | Business and social protocol
6 ECTS | Applied Statistics (4)
6 ECTS | Informative writing
Second Semester
6 ECTS | Advertising design
6 ECTS | Public Relations Techniques
6 ECTS | Modern languages
6 ECTS | Skills Development Seminar II
6 ECTS | Fundamentals of Marketing
6 ECTS | International protocol
6 ECTS | Public opinion

Third year 78 ECTS

First Semester
6 ECTS | Advertising Creativity
6 ECTS | Media planning
6 ECTS | Account Management
6 ECTS | Training of Spokespersons and Institutional Relations
6 ECTS | Development of the Participatory and Solidarity Spirit
6 ECTS | Diplomacy and international conflict resolution
6 ECTS | Heraldry vexillology and award law
Second Semester
6 ECTS | Web design
6 ECTS | Below The Line (BTL) Actions
18 ECTS | Capacity Assessment in the Advertising and PR Company
6 ECTS | Internal communication management

Fourth year 84 ECTS

First Semester
6 ECTS | Event Design Workshop
6 ECTS | Digital communication
6 ECTS | Art direction
6 ECTS | Media Lab
6 ECTS | Communication Research Methods
6 ECTS | Skills Development Seminar III
6 ECTS | Sponsorship and patronage management
Second Semester
6 ECTS | Social. Local and Mobile Marketing
6 ECTS | Transmedia narrative
18 ECTS | Capacity Assessment in the Company CCPOE
12 ECTS | Final Degree Project Advertising

Fifth year 36 ECTS

First Semester
6 ECTS | Event design and organization workshop II
6 ECTS | Corporate social responsibility
6 ECTS | Public discourse creation workshop
6 ECTS | Congresses, fairs and exhibitions
Second year
6 ECTS | Non-verbal communication
6 ECTS | Event catering management
6 ECTS | Communication plan
12 ECTS | Final Degree Project CCPOE

Marta Perlado

"La comunicación tiene hoy un papel relevante en la sociedad pero en los próximos años será una disciplina esencial para cualquier organización."

"Communication today has a relevant role in society but in the coming years it is an essential discipline for any organization."

Marta Perlado Decana de la School of Communication and Arts

Marta Perlado Dean of the School of Communication and Arts

University Life in Advertising and Public Relations + Corporate Communication, Protocol and Event Organization

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