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Home > Bachelor's Degrees > School of Communication and Arts > Double Bachelor's Degree in Advertising and Public Relations + Digital and Multimedia

Double Bachelor's Degree in

Advertising and Public Relations + Digital and Multimedia

Agustín Comotto, author of the “Nebrija” comic book, made for the commemoration of the 5th Centenary of the death of Antonio de Nebrija

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Double Bachelor's Degree in en Advertising and Public Relations + Digital and Multimedia

CAMPUS:Communication and Arts in Madrid-San Francisco de Sales

TYPE OF EDUCATION:Classroom attendance

LANGUAGE:Spanish and English

DURATION:5 years

Become a versatile, proactive, multilingual and passionate communication professional

This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.

Ranking Forbes - Top 5 Spanish Universities Ranking Forbes University

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High score employability & inclusiveness QS Stars Ranking

"1st" Spanish University in Teaching uRanking

Among the 6 best Private Universities CyD Foundation

3rd Spanish private University in transparency CyT Foundation

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Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 384 credits

First year 84 ECTS

First Semester 42 ECTS
6 ECTS | Advertising Structures
6 ECTS | Communication Skills: Writing And Public Speaking
6 ECTS | Aesthetics And Visual Culture
6 ECTS | Company Analysis
6 ECTS | Development Of Professional Competences I
6 ECTS | Vectorial Design / Design Illustration
6 ECTS | Audiovisual Narrative
Second Semester 42 ECTS
6 ECTS | Principles Of Public Relations
6 ECTS | Graphic Design
6 ECTS | New Technologies And The Information Societyy
6 ECTS | Legal Framework For Advertising And Public Relations
6 ECTS | Fundamentals Of Marketing
6 ECTS | Digital Illustration Techniques
6 ECTS | Typography

Second year 90 ECTS

First Semester 42 ECTS
6 ECTS | Literature And Creation
6 ECTS | Consumer Behavior
6 ECTS | Fundamentals Of Economics
6 ECTS | Applied Statistics
6 ECTS | Advertising Design
6 ECTS | Website Architecture
6 ECTS | Character Creation And Design
Second Semester 48 ECTS
6 ECTS | Marketing And Digital Communication
6 ECTS | Below The Line (BTL) Actions
6 ECTS | PR Techniques
6 ECTS | Audience Research
6 ECTS | Development Of Professional Competences II
6 ECTS | Storyline And Applied Scripts
6 ECTS | Photography: Composition And Aesthetics
6 ECTS | Programming Languages

Third year 78 ECTS

First Semester 36 ECTS
6 ECTS | Advertising Creativity
6 ECTS | Media Planning
6 ECTS | Account Management / Spokesperson Training And Institutional Relations
6 ECTS | Social Networks And Content Management / History Of Advertising And PR
6 ECTS | Developing A Spirit Of Participation And Solidarity
6 ECTS | Digital Editing
Second Semester 42 ECTS
6 ECTS | Website Design
6 ECTS | Event Design Workshop
18 ECTS | Evaluation Of Skills In The Company (Advertising)
6 ECTS | 3D Modelling And Texturing
6 ECTS | Corporate Identity And Brand Image

Fourth year 90 ECTS

First Semester 42 ECTS
6 ECTS | Branded Content And Transmedia Narrative
6 ECTS | Art Direction
6 ECTS | Production Of Advertising Formats / Data Analysis Applied To Advertising And PR
6 ECTS | Mobile Marketing
6 ECTS | Communication Research Methods
6 ECTS | Editorial Design
6 ECTS | Development Of Professional Competences III
Second Semester 48 ECTS
6 ECTS | Integrated Campaigns In Advertising And Public Relations
6 ECTS | Modern Languages
6 ECTS | 2D And 3D Animation
18 ECTS | Evaluation Of Skills In The Company (Digital Design)
12 ECTS | Final Research Project (Advertising)

Fifth year 42 ECTS

First Semester 18 ECTS
6 ECTS | Video Game Design
6 ECTS | Character Articulation (Rigging)
6 ECTS | Applied Content In Virtual Reality
Second Semester 24 ECTS
6 ECTS | Postproduction
6 ECTS | Digital Project Workshop
12 ECTS | Final Research Project (Digital Design)

Information of the Subjects

Legend

Obligatoria en inglés
En inglés que conduce a Diploma acreditativo
Basic Education
Compulsory
Electives
Internships
End of Degree Project

Electives 54 ECTS

6 ECTS | Storyline and applied script
6 ECTS | Content applied to virtual reality
6 ECTS | Character articulation (Rigging)
6 ECTS | Virtual scenarios and robotics
6 ECTS | Postproduction
6 ECTS | Audiovisual production
6 ECTS | Digital edition
6 ECTS | Music and sound in digital projects
6 ECTS | 2D and 3D animation
6 ECTS | Project workshop
6 ECTS | Design of web and mobile applications

6 ECTS | Video game design
6 ECTS | Video game kinematics
6 ECTS | Art and literature for videogames
6 ECTS | Editorial design
6 ECTS | Corporate Identity and Brand Image
6 ECTS | Art direction
6 ECTS | Portfolio Design
6 ECTS | Advanced Programing
6 ECTS | Search engine optimization
6 ECTS | Interface Design
6 ECTS | Videogame narration

Competence Development Seminar 18 ECTS

6 ECTS | Competence Development Seminar I
6 ECTS | Competence Development Seminar II
6 ECTS | Competence Development Seminar III

Development of the Participative and Solidarity Spirit 6 ECTS

The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.

Eval. of the Development of Skills in the Company 36 ECTS

A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.

More information on Internships in Companies

Final Research Project 24 ECTS

This project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.

Diploma in English Professional Communication

Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.

It corresponds to level C1.

More information here