Advertising and Public Relations + Digital and Multimedia

Agustín Comotto, author of the “Nebrija” comic book, made for the commemoration of the 5th Centenary of the death of Antonio de Nebrija

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Double Bachelor's Degree in en Advertising and Public Relations + Digital and Multimedia

CAMPUS:Communication and Arts in Madrid-San Francisco de Sales

TYPE OF EDUCATION:Classroom attendance

LANGUAGE:Spanish and English

DURATION:5 years

Become a versatile, proactive, multilingual and passionate communication professional

This exclusive double Undergraduate Degree in Advertising and Public Relations, with Digital and Multimedia Design, guarantees a solid theoretical and practical training, to understand and develop an action plan in the areas of advertising and public relations. In connection with the new disciplines of Digital and Multimedia Design, it adapts to the new needs of increasingly globalized companies and institutions, in search of a versatile, proactive, multilingual and passionate communication professional in any of its forms and expressions.

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Curriculum

All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 384 credits

First year 84 ECTS

First Semester 42 ECTS
6 ECTS | Advertising Structures
6 ECTS | Communication Skills: Writing And Public Speaking
6 ECTS | Aesthetics And Visual Culture
6 ECTS | Company Analysis
6 ECTS | Development Of Professional Competences I
6 ECTS | Vectorial Design / Design Illustration
6 ECTS | Audiovisual Narrative
Second Semester 42 ECTS
6 ECTS | Principles Of Public Relations
6 ECTS | Graphic Design
6 ECTS | New Technologies And The Information Societyy
6 ECTS | Legal Framework For Advertising And Public Relations
6 ECTS | Fundamentals Of Marketing
6 ECTS | Digital Illustration Techniques
6 ECTS | Typography

Second year 90 ECTS

First Semester 42 ECTS
6 ECTS | Literature And Creation
6 ECTS | Consumer Behavior
6 ECTS | Fundamentals Of Economics
6 ECTS | Applied Statistics
6 ECTS | Advertising Design
6 ECTS | Website Architecture
6 ECTS | Character Creation And Design
Second Semester 48 ECTS
6 ECTS | Marketing And Digital Communication
6 ECTS | Below The Line (BTL) Actions
6 ECTS | PR Techniques
6 ECTS | Audience Research
6 ECTS | Development Of Professional Competences II
6 ECTS | Storyline And Applied Scripts
6 ECTS | Photography: Composition And Aesthetics
6 ECTS | Programming Languages

Third year 78 ECTS

First Semester 36 ECTS
6 ECTS | Advertising Creativity
6 ECTS | Media Planning
6 ECTS | Account Management / Spokesperson Training And Institutional Relations
6 ECTS | Social Networks And Content Management / History Of Advertising And PR
6 ECTS | Developing A Spirit Of Participation And Solidarity
6 ECTS | Digital Editing
Second Semester 42 ECTS
6 ECTS | Website Design
6 ECTS | Event Design Workshop
18 ECTS | Evaluation Of Skills In The Company (Advertising)
6 ECTS | 3D Modelling And Texturing
6 ECTS | Corporate Identity And Brand Image

Fourth year 90 ECTS

First Semester 42 ECTS
6 ECTS | Branded Content And Transmedia Narrative
6 ECTS | Art Direction
6 ECTS | Production Of Advertising Formats / Data Analysis Applied To Advertising And PR
6 ECTS | Mobile Marketing
6 ECTS | Communication Research Methods
6 ECTS | Editorial Design
6 ECTS | Development Of Professional Competences III
Second Semester 48 ECTS
6 ECTS | Integrated Campaigns In Advertising And Public Relations
6 ECTS | Modern Languages
6 ECTS | 2D And 3D Animation
18 ECTS | Evaluation Of Skills In The Company (Digital Design)
12 ECTS | Final Research Project (Advertising)