Advertising and Public Relations + Marketing
This double degree is aimed at those who wish to work and carry out functions that combine knowledge of marketing and communication, planning and media, new advertising actions and the selling these to companies.
If advertising communication is your thing, this double degree offers you the opportunity to carry out professional work that ranges from the planning of marketing actions and communication strategies, to the management and design of products, advertising creation, planning of audiovisual media, corporate image and institutional communication.
Thanks to our international agreements, you can study an academic year in Brazil, the United States, England and Canada and take professional internships with the best companies in the sector.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 354 credits
First year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Advertising Structures
- 6 ECTS | Communication skills: writing and speaking
- 6 ECTS | Aesthetics and visual culture
- 6 ECTS | The Firm Analysis
- 6 ECTS | Applied Statistics
- 6 ECTS | Competence development seminar I
Second Semester 42 ECTS- 6 ECTS | Principles of PR
- 6 ECTS | Graphic design
- 6 ECTS | Technologies and the information society
- 6 ECTS | Legal framework of advertising and Public Relations
- 6 ECTS | Marketing fundamentals
- 6 ECTS | Finance for marketing and communication
- 6 ECTS | Computer science applied to marketing
Second year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Literature and creation
- 6 ECTS | Consumer behaviour
- 6 ECTS | Fundamentals of economics
- 6 ECTS | Advertising design
- 6 ECTS | Tools for decision-making
Second Semester 42 ECTS- 6 ECTS | Marketing and digital communication
- 6 ECTS | Below the Line (BTL) Actions
- 6 ECTS | PPRR techniques
- 6 ECTS | Audience Research
- 6 ECTS | Market Research
- 6 ECTS | Product and pricing policy
- 6 ECTS | Competence development seminar II
Third year 78 ECTS
First Semester 42 ECTS- 6 ECTS | Advertising creativity
- 6 ECTS | Media planning
- 6 ECTS | Account management
- 6 ECTS | Social Networks and content management
- 6 ECTS | Development of the participative and solidarity spirit
- 6 ECTS | Distribution and marketing channels
Second Semester 36 ECTS- 6 ECTS | Strategic planning: Account Planning
- 6 ECTS | Event Design Workshop
- 18 ECTS | Evaluation of skills in the Company
- 6 ECTS | CRM y Customer analytics
Fourth year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Branded Content and Transmedia narrative
- 6 ECTS | Media Lab
- 6 ECTS | Analysis of data applied to Advertising and Public Relations
- 6 ECTS | Mobile Marketing
- 6 ECTS | Communication research methods
- 6 ECTS | Competence development seminar III
Second Semester 42 ECTS- 6 ECTS | Campaigns integrated in Advertising and Public Relations
- 6 ECTS | Modern languages
- 18 ECTS | Evaluation of skills in the Company Marketing*
- 12 ECTS | Final Research Project
Fifth year 42 ECTS
First Semester 12 ECTS- 6 ECTS | Electronic commerce
- 6 ECTS | Strategic Marketing Management
- 6 ECTS | Retail Marketing
- 6 ECTS | Brand Managemen
Second Semester 30 ECTS- 6 ECTS | Experiential marketing (Customer experience)
- 6 ECTS | Innovation in product and service design
- 6 ECTS | CRM and Customer analytics
- 12 ECTS | Final Research Project Marketing
