Business Analytics + Tourism and Hospitality Management
The Double Bachelor's Degree in Business Analytics and Tourism responds to the needs of a cutting-edge, modern and dynamic sector, which demands professionals with specific and differentiated studies where innovation, digital transformation and sustainability play a fundamental role, in addition to knowing the necessary tools to develop analytical models applied to different types of data.
All the students of this exclusive program can take part of their studies at some of the best universities in the United Kingdom, France, China, Italy and the United States, in addition to being able to carry out their professional internships in leading companies and institutions, such as Repsol, Navantia, Telefónica, Microsoft, Airbus, Ferrovial, NH Hotels and Meliá Hotels.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 396 credits
First year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Mathematics for data analytics
- 6 ECTS | Basic statistics for data analytics
- 6 ECTS | Basic statistics for data analytics
- 6 ECTS | Business Fundamentals
- 6 ECTS | Microeconomics
- 6 ECTS | Ecosistema turístico I
- 6 ECTS | Turismo y territorio
- 6 ECTS | Structure of the tourism offer
Second Semester 42 ECTS- 6 ECTS | Probability Theory
- 6 ECTS | Programming I
- 6 ECTS | Financial Accounting
- 6 ECTS | Financial mathematics
- 6 ECTS | Macroeconomics
- 6 ECTS | Ecosistema turístico II
- 6 ECTS | Mercados turísticos y comportamiento del consumidor
Second year 90 ECTS
First Semester 42 ECTS- 6 ECTS | Multivariate analysis
- 6 ECTS | Programming II
- 6 ECTS | Data visualization and presentation
- 6 ECTS | Fundamentals of marketing for business
- 6 ECTS | Desarrollo de competencias profesionales I
- 6 ECTS | Marketing turístico
- 6 ECTS | Gobernanza y política turística
Second Semester 48 ECTS- 6 ECTS | Databases
- 6 ECTS | Data engineering
- 6 ECTS | Business management and organization
- 6 ECTS | Management of people and teams
- 6 ECTS | Production and service management
- 6 ECTS | Gestión turística del Patrimonio
- 6 ECTS | Planificación y gestión de destinos turísticos
- 6 ECTS | Investigación de mercados en turismo
Third year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Econometrics
- 6 ECTS | Economic and financial diagnosis of the company
- 6 ECTS | Market research
- 6 ECTS | Entrepreneurship and business creation
- 6 ECTS | Unsupervised machine learning
- 6 ECTS | Cultural heritage I
- 6 ECTS | Modern Languages VII: French III or Chinese III
Second Semester 42 ECTS- 6 ECTS | Supervised machine learning
- 6 ECTS | Temporal series
- 6 ECTS | Text mining
- 6 ECTS | Business taxation
- 6 ECTS | Financial modeling
- 6 ECTS | Segunda lengua aplicada al turismo
- 6 ECTS | Desarrollo de competencias profesionales II
Fourth year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Artificial intelligence
- 6 ECTS | Organization and management of data-based projects
- 6 ECTS | Cybersecurity
- 6 ECTS | Human resources analytics
- 6 ECTS | Analytical marketing and social networks
- 6 ECTS | Inteligencia turística y análisis de datos I
- 6 ECTS | Strategic management
Second Semester 42 ECTS- 6 ECTS | Ethics and law
- 6 ECTS | Risk analysis
- 6 ECTS | Asset Management
- 6 ECTS | Internationalization in the tourism sector
- 6 ECTS | Professional internship (BA)
- 6 ECTS | Professional internship (TU)
- 6 ECTS | Final research project (BA)
Fifth year 60 ECTS
First Semester 30 ECTS- 6 ECTS | Legal environment in tourism
- 6 ECTS | ESG y sostenibilidad
- 6 ECTS | New technologies in the tourism field
- 6 ECTS | Prácticas Académicas Externas II (TUR)
- 6 ECTS | Elective 2 (TUR)
Second Semester 30 ECTS- 6 ECTS | Innovation in tourism
- 6 ECTS | Habilidades directivas
- 6 ECTS | Desarrollo de competencias profesionales III
- 6 ECTS | Elective 4
- 6 ECTS | Final research project (Tourism)
