C-ADE - Business Creation, Administration and Management + Marketing
Communicating and selling requires a specialized technique. This double undergraduate degree in C-ADE - Business Creation, Administration and Management + Marketing allows you to combine business training with specialization in marketing, to enhance your career in the professional relationship with the company's clients.
The double undergraduate degree in Business Administration and Management and Marketing and Commercial Communication allows students to obtain the values, knowledge and attitudes that shape future professionals and entrepreneurs of the business sector with the desire to specialize in the area of Marketing and Commercial Communication for the management and direction of companies.
Nebrija's education is more than teaching theory in the classrooms. Nebrija fosters the entrepreneurial personality necessary for this competitive business area through the Entrepreneurs Club. We teach students who obtain contact with business from the first day, all thanks to the Nebrija Contract in which we unite the best companies with the students, for both internships and possible job opportunities.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 384 credits.
First year 78 ECTS
First Semester 42 ECTS- 6 ECTS | Company Analysis
- 6 ECTS | Fundamentals of Economics
- 6 ECTS | Technology Applied to Business
- 6 ECTS | Mathematics for Business
- 6 ECTS | Competences Seminar I
- 6 ECTS | Consumer Behavior
- 6 ECTS | Writing and Argumentation
Second Semester 36 ECTS- 6 ECTS | Company and Consumer Behavior
- 6 ECTS | Financial Accounting
- 6 ECTS | Law Applied to Business I
- 6 ECTS | Financial Mathematics
- 6 ECTS | Fundamentals of Business Creation
- 6 ECTS | Product and Pricing Policy
Second year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Advanced english
- 6 ECTS | Advanced Financial Accounting
- 6 ECTS | Fundamentals of Marketing for Business
- 6 ECTS | Implementation and Launch of New Companies
- 6 ECTS | Analysis of the Economic Environment
- 6 ECTS | Creative Thinking
Second Semester 36 ECTS- 6 ECTS | Business Management and Organization
- 6 ECTS | Applied Statistics
- 6 ECTS | Advanced Business English
- 6 ECTS | Entrepreneurship and Innovation Management
- 6 ECTS | Competences Seminar II
- 6 ECTS | Communication Skills
- 6 ECTS | Digital Trends
Third year 90 ECTS
First Semester 42 ECTS- 6 ECTS | Management of People and Teams
- 6 ECTS | Analytical and Management Accounting
- 6 ECTS | Economic and Financial Diagnosis of the Company
- 6 ECTS | Advanced Data Analysis
- 6 ECTS | Market Research
- 6 ECTS | Distribution and Retail Marketing
- 6 ECTS | Brand Management
Second Semester 48 ECTS- 6 ECTS | Régimen fiscal de la empresa
- 6 ECTS | Production and Service Management
- 6 ECTS | Advanced Management Computing
- 6 ECTS | Elective I: Developing a Spirit of Participation and Solidarity
- 6 ECTS | Elective II: Big Data
- 6 ECTS | Audience Research
- 6 ECTS | Online Marketing
- 6 ECTS | Media and Audience Research
Fourth year 72 ECTS
First Semester 36 ECTS- 6 ECTS | Leadership and Entrepreneurial Spirit
- 6 ECTS | Strategic Management
- 6 ECTS | Integrated Commercial Management
- 6 ECTS | Financial Management
- 6 ECTS | Competences Seminar III
- 6 ECTS | Social Marketing and CSR
Second Semester 36 ECTS- 6 ECTS | Planning in New Businesses
- 6 ECTS | Internal Entrepreneurship
- 6 ECTS | Trends in Startup Financing
- 6 ECTS | Professional Internships (CADE)
- 6 ECTS | Final Research Project (CADE)
- 6 ECTS | Communication and Digital Reputation
Fifth year 72 ECTS
First Semester 30 ECTS- 6 ECTS | Branded Content
- 6 ECTS | Final Research Project Workshop (Marketing)
- 6 ECTS | E-commerce
- 6 ECTS | Influencer Marketing
- 6 ECTS | Elective I: Media Strategy / Fashion Industry and Business
Second Semester 42 ECTS- 6 ECTS | Relationship Marketing and CRM
- 6 ECTS | Elective 2: Neuromarketing and Experiential Marketing / Fashion Marketing and Communication
- 6 ECTS | Elective 5: Sports Marketing / Pharmaceutical Marketing
- 18 ECTS | Professional Internship-Marketing
- 6 ECTS | Final Research Project-Marketing
More information on these subjects
Subjects in English that will lead to an accrediting Diploma- Basic education
- Compulsory
- Electives
- Internships
- Final Research Project
- 6 ECTS | International Business
- 6 ECTS | Law applied to business II
- 6 ECTS | Administration of family business
- 6 ECTS | New companies Internationalization
- 6 ECTS | Financial markets and instruments for the company
- 6 ECTS | Development of the Participatory and Solidarity Spirit
- 6 ECTS | Legal aspects for entrepreneurship
- 6 ECTS | Big Data
- 6 ECTS | Business Intelligence
- 6 ECTS | Competence Development Seminar I
- 6 ECTS | Competence Development Seminar II
- 6 ECTS | Competence Development Seminar III
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Internships in CompaniesThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information here