Tourism and Hospitality Management + Marketing
If marketing is your thing, and you want to apply its tools to a key sector in our economy, such as tourism, this double degree offers you the opportunity for professional development that ranges from planning marketing actions and communication strategies, to management and the design of tourism products and destinations. The double degree guarantees a coordinated preparation in several complementary disciplines so that the student obtains a more complete and attractive profile for the labor market.
With this training, students will obtain the necessary skills to analyze the sector and learn about the needs of the tourism market, and thus define an attractive tourism product.
Not only will you receive theoretical training in tourism and commerce, but you will also have university experiences thanks to seminars, forums, visits to companies and institutions, so that the students can see first-hand the operation of a company in the sector, all of this through its main managers, executives and directors.
Curriculum
All our degrees and curricula have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must take 372 credits
First year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Tourism Ecosystem I
- 6 ECTS | Tourism And Territory
- 6 ECTS | Economy Applied To The Tourism Sector
- 6 ECTS | Fundamentals Of The Tourism Business
- 6 ECTS | Development Of Professional Competences II
- 6 ECTS | Writing And Argumentation
- 6 ECTS | Marketing And Communication
Second Semester 42 ECTS- 6 ECTS | Tourism Ecosystem II
- 6 ECTS | Tourism Markets And Consumer Behavior
- 6 ECTS | Tourism Heritage Management
- 6 ECTS | Financial Accounting
- 6 ECTS | Technology Applied To Business
- 6 ECTS | Marketing Decision Makingng
- 6 ECTS | Product And Pricing Policy
Second year 78 ECTS
First Semester 36 ECTS- 6 ECTS | Governance And Tourism Policy
- 6 ECTS | Statistics Applied To Tourism
- 6 ECTS | English Applied To Tourism
- 6 ECTS | Ecological And Digital Transition
- 6 ECTS | Creative Thinking
- 6 ECTS | Distribution And Retail Marketing
Second Semester 42 ECTS- 6 ECTS | Market Research In Tourism
- 6 ECTS | Planning And Management Of Tourist Destinations
- 6 ECTS | Analytical And Management Accounting
- 6 ECTS | Second Language Applied To Tourism
- 6 ECTS | Development Of Professional Competences II
- 6 ECTS | Communication Skills
- 6 ECTS | Media And Audience Research
Third year 84 ECTS
First Semester 42 ECTS- 6 ECTS | Tourism Intelligence And Data Analysis I
- 6 ECTS | ESG And Sustainability
- 6 ECTS | Strategic Management
- 6 ECTS | Management Of People And Teams In Tourism
- 6 ECTS | Legal Framework Of Tourism
- 6 ECTS | Online Marketing
- 6 ECTS | Brand Management
Second Semester 42 ECTS- 6 ECTS | Entrepreneurship In Tourism
- 6 ECTS | Tourism Innovation
- 6 ECTS | Internationalization In The Tourism Sector
- 6 ECTS | Management Skills
- 6 ECTS | Communication And Digital Reputation
- 6 ECTS | University Activities
- 6 ECTS | External Academic Internships I (TOUR)
Fourth year 78 ECTS
First Semester 36 ECTS- 6 ECTS | New Technologies In The Tourism Sector
- 6 ECTS | Financial Management In Tourism Companies
- 6 ECTS | Elective 1
- 6 ECTS | Elective 2
- 6 ECTS | Brand Experience And Event Creation (Elective 3 MKT)
- 6 ECTS | Professional Academic Internships II (TOUR)
Second Semester 42 ECTS- 6 ECTS | E-Commerce In The Tourism Sector
- 6 ECTS | Lab Challenge Experiences In Tourism (Elective 4 TOUR)
- 6 ECTS | Development Of Professional Competences III
- 18 ECTS | Professional Academic Internships (MKT)
- 6 ECTS | Final Research Project (TOUR)
Fifth year 48 ECTS
First Semester 24 ECTS- 6 ECTS | Media Strategy / Fashion Industry And Company (Elective 1 MKT)
- 6 ECTS | Media Strategy / Fashion Industry And Company (Elective 1 MKT)
- 6 ECTS | Branded Content
- 6 ECTS | Final Research Project Workshop (MKT)
Second Semester 24 ECTS- 6 ECTS | Elective 5 (Marketing)
- 6 ECTS | Innovation In Product And Service Design
- 6 ECTS | Relational Marketing And CRM
- 6 ECTS | Final Research Project (Marketing)
