Corporate communication is a fundamental part of the strategy of companies and institutions. Reputation management and the relationship with its audience position organizations and differentiate them. Everything communicates: from business actions to the relationship with employees, including social commitment. Silence is not an option in a hyperconnected society, and communication professionals are gaining more and more weight in organizations.
The School of Communication and Arts is committed to this innovative Bachelor's Degree in Corporate Communication, Protocol and Event Organization, supporting a discipline that continues to increase its professional projection. Currently, the area of corporate and institutional communication is one of the professional opportunities with the highest employability.
The management of internal communication, protocol, institutional relations, corporate social responsibility and the organization of events are some of the work areas of corporate communication, a discipline that continues to increase its professional projection. Within these specializations, event organization requires highly specialized professionals who master the techniques involved in this strategic work and know the social etiquette necessary to work with each audience.
This degree is perfect training for students with an interest in public relations management, social skills and business communication processes. A degree that requires a vocational nature and a spirit marked by proactivity, the desire to learn and curiosity.
Read +The Bachelor's Degree has a faculty of professors with an extensive professional career and most of them are active, which provides students with a practical and real vision of their most immediate future. The activities carried out outside the classroom also help: visits to leading agencies or companies in the sector, conferences by prestigious professionals in their field, and workshops in which students put into practice what they have learned in class, with workshops and other dynamics or more innovative methodologies.
Nebrija University, and more specifically the Bachelor's Degree in Corporate Communication, Protocol and Event Organization, is the academic partner of Global Alliance. It is the largest confederation of PR professionals in the world, which acts as the best knowledge transfer for students, hand in hand with experts in the field from the five continents.
The degree covers strategic communication as a fundamental pillar on which all corporate actions must be based, such as the organization of events or the application of a correct protocol. All these tools require specific training, which -together with the unstoppable digitalization- are answered by this degree with its up-to-date and innovative curriculum. This fully benefits the employability of graduates, since it multiplies their possibilities and opens up a wide range of professional opportunities such as communication and/or public relations departments, communication agencies, event agencies, international relations manager or head of protocol, among others.
Read less"In today's competitive and interconnected market, brands strive to stand out and carve their distinct identity. This bachelor's degree equips aspiring professionals to navigate brand reputation management, cater to target audiences, and meet their evolving expectations. The curriculum is built on essential pillars like event organization, digital tools, CSR initiatives, and the application of proper protocols. Offering cutting-edge and updated content, coupled with an experienced faculty and internship opportunities within leading companies, this program stands as the premier choice for those seeking comprehensive training in this field."
Fernando Bonete Vizcaíno Director of the Bachelor's Degree in Corporate Communication
Fernando Bonete, director of the Degree in Corporate Communication, Protocol and Event Organization, gives you the keys to the program.
For yet another year, students from the Bachelor's Degree in Corporate Communication, Protocol and Event Organization prepare the Nebrija Event Awards. A meeting point for professionals in the sector and the future of event organization.
BOE No. 167, of July 11, 2018
All our degrees and curriculums have been prepared in accordance with the new guidelines set by current legislation, having already been verified by the National Agency for Quality Assessment.
The student must complete 240 credits
From the elective subjects catalog, students may select two subjects in the 5th semester, two in the 6th semester, two in the 7th semester, and one subject in the 8th semester.
Students who take these subjects will acquire the following elective competences:
The recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Company InternshipsThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
Nebrija University, which is committed to languages and quality, provides the student with added value with the Diploma in English Professional Communication, which will allow him/her to achieve with confidence the competence demanded to successfully join the labor market.
It corresponds to level C1.
More information hereThe recognition of 6 credits will be arranged according to the different activities that the student carries out throughout his/her degree. They will be awarded for cultural activities, sports, student representation, solidarity and cooperation, and/or to attend one of the following subjects: Human Rights and Corporate Social Responsibility.
A program whose objective is to favor the practical training of the students, under the continuous supervision of the Department of Professional Careers of the University, the academic department corresponding to the degree and the company or collaborating institution where the internships are carried out. We provide advice on the choice of internships and follow-up and tutoring, always considering the professional orientation of each student.
More information on Company InternshipsThis project involves the development of research tasks regarding different subjects by the student under the advice of one or several professors of the Department and, occasionally, professionals from the business world. For this, the student has the possibility to choose a project from among those offered.
And you want to obtain your Bachelor's Degree in Corporate Communication, Protocol and Event Organization, you can do it with us in a practical, personalized, current and innovative training program.
Profesores Professors | Porcentaje de Doctores Percentage of PhD holders |
38 | 50% |
Official Degree:Bachelor's Degree in Corporate Communication, Protocol and Event Organization
Those interested in studying and obtaining the Undergraduate Degree in Corporate Communication, Protocol and Event Organization from Nebrija University should be people with an open mind, restless spirit, adaptability, creative, proactive, independent but at the same time be able to work as a team, interested in an environment of communication and fluent in oral and written communication, with concern for current affairs, cultural interest and technical skills. People with a marked communicative nature and with a certain critical ability, wanting to tell -in any format- what happens in the world, to participate in the ideation and creation of informative and entertainment products and with interest in the structures of advertising and branding and business communication techniques.
Upon completion of the Undergraduate Degree in Corporate Communication, Protocol and Event Organization, graduates have acquired the knowledge and skills required to work in the field of corporate and institutional communication. The degree trains these professionals so that they are able to manage the global communication of an organization, as well as the different specializations that contribute to it. The Degree in Corporate Communication, Protocol and Event Organization is aimed at training highly specialized professionals with the ability to analyze situations and act on the basis of social norms and a work ethic.
240 ECTS credits.
- Minimum 12 ECTS and maximum 90 ECTS full time.
- Minimum 12 ECTS and maximum 50 ECTS for part-time.
By enrollment and academic period.
225:
Center responsible:School of Communication and Arts
- Felipe Moreno affiliated center
Branch of knowledge: Social and Legal Sciences
Type of Education: Classroom attendance / Online
Academic year in which it was implemented: 2017 - 2018
Languages: Spanish / English
University Services: [+info]
The access routes to the Bachelor’s Degree in Corporate Communication, Protocol and Event Organization are described below. In addition, Nebrija University will publish on its website the places available for the first year of the Bachelor's Degree in Corporate Communication, Protocol and Event Organization, distributing the number of places awarded for each study modality as it considers best.
1. Students who have a baccalaureate degree and have passed the University Access Tests may apply for admission, in accordance with the provisions of Royal Decree 1892/2008, of November 14, which regulates the access conditions to official university teachings of Bachelor's Degrees.
2. Also, and in accordance with the provisions of RD 412/2014, the following students may apply for admission to the university:
a) Graduates in European Baccalaureate or International Baccalaureate.
b) Students who have degrees, diplomas or Baccalaureate studies from educational systems of Member States of the European Union, or other States with which international agreements applicable in this regard have been signed, on a reciprocal basis.
c) Students who have degrees, diplomas or studies homologated to the Baccalaureate degree of the Spanish Educational System, obtained or carried out in educational systems of States that are not members of the European Union with which no international agreements have been signed in reciprocity for the recognition of the Baccalaureate degree, notwithstanding the provisions of article 4 of RD 412/2014.
d) Students who have official degree of Senior Technician in Vocational Formation, of Senior Technician in Plastic Arts and Design, or of Senior Sports Technician belonging to the Spanish Educational System, or degrees, diplomas or studies declared equivalent or homologated to said degrees, without prejudice of the provisions in article 4 of RD 412/2014.
e) Students who have degrees, diplomas or studies, other than those equivalent to Baccalaureate degrees, Senior Technician in Vocational Training, Senior Technician in Plastic Arts and Design, or Senior Sports Technician of the Spanish Educational System, obtained or carried out in a member State of the European Union, or in other States with which international agreements have been signed that are applicable in this regard, on a reciprocal basis, when said students meet the academic requirements demanded in said Member State to access its Universities.
f) People who have passed the university entrance exam for people over 25 years old.
g) People who have passed the access test for official Bachelor's degree studies for people over 40 years old, through accreditation of work or professional experience. The procedures for admission through this route are reflected in the “POA_9 Access procedure over people over 40 years old”.
h) People who have passed the university entrance exam for people over 45 years old.
i) Students who have an official Bachelor's, Master's or equivalent degree.
j) Students who have an official Associate's Degree, or a degree as Technical Architect, Technical Engineer, Undergraduate, Architect, Engineer, corresponding to the previous ordinance of university education, or an equivalent degree.
k) Students who have taken partial foreign or Spanish university studies, or who have finished foreign university studies but have not obtained their homologation in Spain and wish to continue studies at a Spanish university. In this case, it will be an indispensable requirement that Nebrija University have recognized at least 30 ECTS credits.
l) Students who were able to access the university according to regulations of the Spanish Educational System prior to Organic Law 8/2013, of December 9.
At the Antonio de Nebrija University, the admission procedures established by university legislation will be carried out with particular reference to the guiding principles of accessing Spanish universities: equality, merit, ability, universal accessibility and adjustment to the criteria of the European Higher Education Area.
Methods and deadlines for submitting admission applications
In order to apply for admission to any official university Bachelor's degree, it will be necessary to complete the corresponding admission application through the University website, or request it at any of the university campuses within the deadlines established by the Department of University Development.
Documentation necessary for admission to Bachelor's degree studies
a) Students with University Entrance Exams (from Baccalaureate and university entrance exams for people over 25yo):
Those who have attended the University Entrance Exams must bring:
• Copy of DNI or accrediting document.
• Report card with the grades of the University Entrance Exams.
• Personal academic record with the grades obtained in baccalaureate.
• File Transfer Fees sealed by the University Secretary where the University Entrance Exam (Selectividad) was taken.
b) Students who have a degree, diploma or studies equivalent to the Baccalaureate degree in educational systems from Member States of the European Union or from other States with which applicable international agreements have been signed, on a reciprocal basis. Graduates of European Baccalaureate or International Baccalaureate.
• Copy of Passport or accrediting document.
• Credentials for compliance with the requirements issued by the UNED or by the specified entity.
• Report card with grades obtained in the University Entrance Exams, if applicable.
• Accreditation of a B2 level in the Spanish language in the case of students whose nationality does not correspond to Spanish-speaking countries. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES).
c) Students from Advanced Vocational Training, Second Degree Vocational Training:
These students must provide the following:
• Copy of the DNI or accrediting document.
• Personal academic record with the grades obtained and the final numerical grade.
• Diploma or the receipt of having paid the issuing fee of the diploma.
• In their case, document stating the result of the Specific Phase of the University Entrance Exams.
d) University Graduates:
• Photocopy of the DNI or accrediting document.
• Academic record with the grades of each of the subjects taken and the final grade average.
• Diploma or receipt of having paid the issuing fee for the diploma.
In the case of students with validated foreign degrees, they must provide the following documentation:
• Homologation of the university degree.
• Equivalences of grade averages of studies taken in foreign centers. The university will be able to check the grades through the application notesmedias.aneca.es that is available for students and centers.
• Accreditation of a B2 level in the Spanish language in the case of students whose nationality does not correspond to Spanish-speaking countries. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES).
• Photocopy of Passport, DNI or accrediting document.
e) Students from previous educational arrangements who have not attended the general phase of University Entrance Exams, regulated in Royal Decree 1892/2008, of November 14:
• Students from COU (college preparation courses) prior to the 1974-75 academic year, and students who have passed the Higher Baccalaureate with a state exam: copy of DNI, grade book and the grade card of the specific phase of the University Entrance Exams, if applicable.
• Students who have passed the Higher Baccalaureate, PREU and the Maturity Test: copy of DNI, grade book, Maturity Test card and the grade card of the specific phase of the University Entrance Tests, if applicable.
f) Students with partial recognition of foreign studies: These students must submit the following documentation, officially translated and legalized, if applicable:
• Recognition request application form.
• Copy of Passport or accrediting document.
• Academic record accrediting the level and type of studies carried out, issued by the corresponding official Center, stating, at least, the following data: subjects taken, the credits or hourly load of each, grade and table or scale of grades.
• Curriculum or table of subjects of the degree to which the subjects to be recognized belong, with express indication of the duration of those studies in academic years and the subjects that comprise it, and with the original seal of the Center of origin, or failing that, the documentation requested in the credit recognition procedure.
• Subject programs, with details of the content and scope (hours and credits) with which they have been taken, and with the original stamp of the Center of origin or, failing that, the documentation requested in the credit recognition procedure.
• Accreditation of a B2 level in the Spanish language in the case of students whose nationality does not correspond to a Spanish-speaking country. (The accreditation of the level will be validated through the official diplomas admitted by the table of certificates accepted by ACLES).
• Equivalences of average grades of studies carried out in foreign centers. The university will be able to check the grades through the application notesmedias.aneca.es that is available for students and centers.
i) Students requesting admission due to change of university and/or studies. Students from other universities must submit the following documentation:
• Copy of the DNI or accrediting document.
• Copies sealed by the university of origin of the official content and competence programs, or teaching guides, of the different subjects passed or, failing that, the documentation requested in the credit recognition procedure.
• Personal academic record of university studies started with an average grade of 0-10, based on the provisions of Royal Decree 1125/2003 (BOE 09/18/2003).
• Photocopy of the BOE where the degree's curriculum is published.
j) Access to the University for people over 45 yo.
• Copy of the DNI or accrediting document.
• Certificate accrediting the passing of the Entrance Exam for those over 45 years old (test carried out at Nebrija University).
k) Access to the University for people over 40 yo.
• Copy of the DNI or accrediting document.
• Positive report after the assessment at Nebrija University of all the requirements established in Art. 16 RD 412/2014.
Only those candidates who have submitted the required documentation within the deadlines established by the Admissions Department will be processed. In addition, the student will be asked for all the additional information that was deemed appropriate in order to know the candidate's suitability for the Bachelor's Degree.
For the purposes of pre-admission and admission, the evaluation of the candidate will be made using 0 to 10 points, taking into account the following criteria and percentages:
Academic record of the student's route of origin: 60%
Multiple-choice psychotechnical test: 10%
This test consists of an assessment of competences/skills related to: abilities in intellectual work, attitudes towards cooperation and teamwork, time and resource management. We will try to determine if the candidate has sufficient motivation, training and knowledge, skills, aptitudes, communication skills, extracurricular activities and future interests necessary to be admitted as a student of the Bachelor's Degree in Corporate Communication, Protocol and Event Organization at the Antonio de Nebrija University.
English level test: 10%
In addition to the competences established in the Bachelor's Degree in Corporate Communication, Protocol and Event Organization, we have included another related to the adequate knowledge of the English language, both oral and written. To this end, the Vice-Rector’s Office of Academic Organization and Faculty has established a series of strategies of a diverse nature to facilitate the acquisition of said competence by students, among which are the use of materials in English and the programming of subjects in English.
In order to know the students' real level of knowledge of the English language, the Institute of Modern Languages will design a language placement test. Based on the results of this test, students will simultaneously take the chosen Bachelor's Degree, and depending on each student's level, the “Diploma in English Professional Communication”.
The English level tests consist of a written exam with multiple choice questions, oral and written comprehension and use of the language, with a duration of 60 minutes. They are taken in person or online, and are held in computer rooms on each campus, with professors from the Institute of Modern Languages. Depending on the results of this test, the student will be placed at the corresponding level. The minimum level one can access at the beginning is B1.
The student who decides to take the subjects in English must reach a B2 level in the test in order to guarantee that this language can be the vehicular language of his/her academic program and, therefore, that he/she can achieve the skills connected to each subject. If the student does not pass this placement test, they must take the subjects in Spanish.
It will not be necessary for the candidate to take the language placement test if they provide a document proving their English level. The level accreditation will be validated through the official degrees established by the table of certificates accepted by ACLES, and they will also be reviewed by the Institute of Modern Languages.
Specific test of knowledge about the Bachelor's Degree in Corporate Communication, Protocol and Event Organization. It contains multiple-choice questions and consists mainly of specific contents of some of the main areas of general knowledge (basic principles of design, knowledge about content creation, basic principles of the multimedia and digital field) that will be studied in the degree chosen by the candidate, in addition to other elements common to all degrees. This test will weigh 20% of the total.
Personal interview: As a strategy to know the characteristics of the applicants, the psychopedagogical guidance department, as a diagnosis, will apply a personality test to all candidates that explores the emotional, intellectual, social and norms and values areas of each candidate for the Bachelor's Degree in Corporate Communication, Protocol and Organization of Events at the Antonio de Nebrija University.
In the event that an applicant presents any clinical indicator, an in-depth interview will be carried out with the psychologists of the Department of Psychopedagogical Guidance, and if necessary, they will be sent for clinical evaluation by the specialized teachers in Psychiatry or/and Clinical Psychology.
All tests and student records will be evaluated and assessed by the Bachelor's Degree Admissions Committee, taking into account the criteria reflected in the "PGA_11 Procedure for the Operation of the Bachelor's Degree Admissions Committee", which are part of the Internal Regulations that govern the access of candidates to the University.
The Admissions Committee will meet when necessary and will communicate the result of the admission to the candidate through email, telephone and letter so that they can proceed with their enrollment.
The School of Communication and Arts has a teaching staff made up of specialized professionals in each area, who carry out a teaching method based on the idea of learning by doing.
The incorporation of professionals as associate professors is an endorsement for the program. This integration with the professional world is an essential aspect, favoring the philosophy of learning by doing and promoting practical experience in the classes.
The Bachelor's Degree in Corporate Communication, Protocol and Event Organization has a collaboration agreement with some of the best companies and institutions in the sector, such as Ogilvy & Mather, Telefónica, ATREVIA and Burson-Marsteller, where students can carry out their professional internships and thus obtain a first working experience that is of maximum demand.
The Bachelor's Degree in Corporate Communication, Protocol and Event Organization trains professionals with projection in different fields:
The commitment of Nebrija University to the academic requirement, training in leading companies and institutions, innovation in multidisciplinary programs and international projection, places the University in the top positions of the most important rankings.
The International Ranking QS Stars awards Nebrija University the maximum score in the quality and satisfaction of students in teaching, employability of the graduates and the internationalization of the institution.
The national rankings also recognize Nebrija University as the first Spanish university in teaching and second in employability, highlighting its performance in research, knowledge transfer and internationalization.
The Bologna Declaration formalized the principles on which the European Higher Education Area should be based: quality, mobility, diversity, competitiveness and employment growth.
From this, Nebrija stands as an academic model of reference, educating students with excellent individual behavior, interaction with their environment and motivated by and for constant and continuous training. The Nebrija Institute of Professional Skills works every day to achieve the differentiation of our students through the development of attitudes and skills.
The main objective is for students to achieve the best of themselves through the development and empowerment of their personal skills and resources through personal self-knowledge.
In addition, some of the professional skills that are worked on within the three seminars are those related to interpersonal skills and active communication skills and negotiation, indispensable for our students to know how to transmit ideas, to argue them, to provide information and opinions in an adequate, clear and convincing way.
Within what will be their work performance, other aspects such as teamwork, conflict resolution and project management ability will be worked on.
In the third block, skills worked on are those aimed at increasing the student's employability. They will work with tools and techniques for job searching, and perform tasks that achieve in the student a greater use of their personal skills.
For all this we have currently active experts in selection of people, professionals dedicated to personal and professional training and professionals dedicated to the world of communication and the arts.
In this way, and in a complementary way to his/her specific training, we help the student create a differentiating pattern in the social and business environment in which he/she will be immersed when he/she finishes his/her studies.
After studying the curriculum map of Nebrija University's Bachelor's degrees, the Secretariat of Higher Education, Science, Technology and Innovation of Ecuador (SENESCYT) recognizes this Bachelor's degree through document number SENESCYT-SGES-SFA-2019-0722-O
The International Mobility Office of Nebrija University makes a constant effort to monitor the agreements with the most prestigious universities. Students may take an annual or semester period in some of the best universities in the European Union, North America, Latin America and Asia. This option will expand your world view, allow the exchange of ideas with students from other countries, expand your language education and prepare you to rigorously perform your professional career in any corner of the world.
NOTE: The host universities offered by degree may vary according to the International Mobility Program. For more up-to-date information, students can consult the online information in the International Mobility Program.
Several universities have special academic or linguistic requirements. For more information, consult the Department of International Programs.
The information published here is for guidance only and may be subject to modification.
Nine experts participated in the TEDxUnebrija, which, with the slogan Reboot, made a call to action in the face of the global crisis we are facing, and proposed to press the "reset" button on the planet. The presenter Aldara Filgueiras, head of Nebrija Alumni, hosted a conversation that was "free of prejudices and transversal with the leaders who are changing the world".
Not that long ago, event organization was nothing more than a subject of Marketing or Advertising degrees. Now, the sector has grown so much that it has its own identity. Glossary 109, presented at Nebrija University, aims to collect the 109 most-used terms in the day-to-day organization of events.
Read articleNebrija University and the Spanish Association of Protocol (AEP) have signed a collaboration agreement with the aim of strengthening relations between both institutions, bringing students closer to the field of protocol.
Read articleThe creative director of the multinational agency spoke to our Bachelor's degree students about the advertising and branding success story of O2, the brand of the Telefónica group, for which he is responsible at VCCP.
Read articleFor yet another year, students from the Bachelor's Degree in Corporate Communication, Protocol and Event Organization prepare the Nebrija Event Awards. A meeting point for professionals in the sector and the future of event organization.
One more year, the students of Nebrija University award the best campaigns of the year, excellence and recognition to the most outstanding protagonists of the sector, in an edition that was attended by Luis Bassat, Toni Segarra and Concha Wert.
The School of Communication and Arts of the University once again organized its thematic week, with outstanding activities and presentations. Risto Mejide, Pepa Bueno and Adriana Ozores were some of the distinguished personalities who came to our Madrid-Princesa Campus.
Bajo el lema Limitless, los estudiantes y profesores de la Facultad de Comunicación y Artes han organizado esta conferencia TEDx en la Universidad Nebrija. Un análisis del ser humano en sociedad y su búsqueda constante de superación y progreso. En TEDxUNebrija queremos demostrarle al mundo que no hay límites a la creatividad.
Are you interesTED? You are inviTED.
The students of the Degree in Corporate Communication, Protocol and Event Organization carry out the Nebrija Code every year. The objective of the activity is to implement and publicize the professional world of Corporate Communication and the Protocol, creating a direct relationship between the students and the agencies, media and industry professionals.